Achievements: Impact and Results
Medical education program
Created a hybrid (online/offline) medical education program for HCPs, engaging over 250,000 professionals worldwide. Organized biennial scientific forums with over 300 onsite participants from 50+ countries and 4,000+ online attendees.
CSR initiatives
Launched a €20 million, five-year program to democratize global access to skin health, targeting 2.1 billion people worldwide living with skin diseases. Collaborated with international NGO and societies to prioritize skin health on public policy agendas and scale high-impact projects.
Growth and Transformation
Expanded HCP medical detailing reach from 75,000 to 350,000 professionals, increasing prescription market share by over 2.5x. Drove revenue growth by over 4x. in 9 years by aligning medical credibility with commercial strategy and optimizing brand portfolios.